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Burger King Sells 2 Million Game Copies in 4 Weeks
By: Ilya VedrashkoBurger King "announced that its trio of games for the Xbox and Xbox 360 had broken the 2 million mark in just four weeks" (GameSpot). That's a cumulative number for the three titles...
View ArticleIs this a real Burger King Commercial?
by: David PolinchockWasting part of the day today while waiting for a package to arrive and came across this video. You have to watch it all the way through to get the punch line. Anyone know if...
View ArticleOlfactory Marketing Gone Wild
by: Roger DooleyI applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger...
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Promotion: Give up Ten Friends, Get a Whopper
by: Ilya VedrashkoWhopper Sacrifice: Delete 10 Facebook friends, get a free cheeseburger. Brilliant. There's already a group of people who offer themselves up for sacrificial befriending. -- via...
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Then So Should a Car Wreck
by: Jonathan Salem BaskinIf the eyeballs delivered by the viral nonsense coming from Burger King is considered marketing, then so should a car wreck.Various campaigns that riff on the Whopper theme --...
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Smoke Gets In Their Eyes
by: Jonathan Salem BaskinBurger King is trying to throw more raw meat on the grill by redirecting marketing funds normally spent by franchisees, and using it to run more corporate branding. We're...
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Hell Hath Frozen
Wait. Let me pinch myself. Burger King is forsaking its mascot in favor of food and experience content in its marketing. Gap has admitted that its marketing stinks, especially the mannequin campaign...
View ArticleClik here to view.
Burger King Sells 2 Million Game Copies in 4 Weeks
By: Ilya VedrashkoBurger King "announced that its trio of games for the Xbox and Xbox 360 had broken the 2 million mark in just four weeks" (GameSpot). That's a cumulative number for the three titles...
View ArticleIs this a real Burger King Commercial?
by: David PolinchockWasting part of the day today while waiting for a package to arrive and came across this video. You have to watch it all the way through to get the punch line. Anyone know if...
View ArticleOlfactory Marketing Gone Wild
by: Roger DooleyI applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger...
View ArticleClik here to view.
Promotion: Give up Ten Friends, Get a Whopper
by: Ilya VedrashkoWhopper Sacrifice: Delete 10 Facebook friends, get a free cheeseburger. Brilliant. There's already a group of people who offer themselves up for sacrificial befriending. -- via...
View ArticleClik here to view.
Then So Should a Car Wreck
by: Jonathan Salem BaskinIf the eyeballs delivered by the viral nonsense coming from Burger King is considered marketing, then so should a car wreck.Various campaigns that riff on the Whopper theme --...
View ArticleClik here to view.
Smoke Gets In Their Eyes
by: Jonathan Salem BaskinBurger King is trying to throw more raw meat on the grill by redirecting marketing funds normally spent by franchisees, and using it to run more corporate branding. We're...
View ArticleClik here to view.
Hell Hath Frozen
Wait. Let me pinch myself. Burger King is forsaking its mascot in favor of food and experience content in its marketing. Gap has admitted that its marketing stinks, especially the mannequin campaign...
View Article